The Brain by For Youth
Press Release Product Launch The Brain

For Youth Launches The Brain to Support Long-Term Cognitive Health and Stress Resilience

Written by: Ashley A

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A next-generation cognitive support formula designed to protect brain health over time while supporting focus and clarity in daily life.

For Youth has announced the launch of The Brain, a next-generation nootropic and brain defence supplement formulated to support both short-term cognitive performance and long-term brain protection. The formulation centres on a combination of ergothioneine, ginkgo biloba extract, and rhodiola rosea, brought together in what For Youth describes as a triple-active cognitive support system. Designed for adults seeking improved focus, clarity, and mental resilience, The Brain is positioned as a daily cognitive support solution for modern life under stress, while maintaining a long-term view of brain health.


Nootropics are becoming a more popular option for those looking for alternatives from stimulants like caffeine to better support brain function. They are commonly used to help maintain focus, mental clarity, memory, or resilience to mental fatigue. Rather than acting as stimulants, nootropics support how the brain functions over time, especially under everyday mental demands.


The Brain is formulated in Singapore and manufactured in France under strict GMP standards and is third-party tested for quality and safety. 
View all For Youth products here

The Challenge of Cognitive Decline and Mental Fatigue

Cognitive performance can be challenged over time by factors such as ageing, sustained mental stress, and oxidative pressure. These factors may contribute to reduced focus, mental fatigue, and diminished cognitive resilience, particularly under demanding conditions. [1] [2] The Brain is a response to these challenges, emphasising protecting cognition over the long term while supporting day-to-day mental performance.


Dr Jan Gruber, PhD, biochemist and Associate Professor at the National University of Singapore and Scientific Advisor to For Youth, notes that, “Ginkgo has been used for centuries to support memory and focus, while ergothioneine is one of the most exciting compounds now being studied for long-term brain health."


He adds, "Pioneering research by my colleagues Professor Barry Halliwell and Dr Irwin Cheah has helped uncover ergothioneine’s unique role in protecting neurons, supporting neurogenesis, and slowing cognitive decline. [16] The Brain combines both, for sharper thinking today and protection for the years ahead.”

Why Long-Term Brain Health Matters

A woman teaching a child
Photo by Mikhail Nilov.

The Brain is formulated around the idea that short-term mental clarity and long-term brain protection are closely connected. Supporting cognitive performance today, such as focus, clarity, and resilience under stress, can align with protecting brain health over time. [2]


This approach reflects growing interest in maintaining cognitive vitality as part of healthy ageing and sustained mental performance across adulthood.

Introducing The Brain by For Youth

The Brain
The Brain photo by For Youth

The Brain is For Youth’s dedicated cognitive health and brain protection formula. It is a nootropic and brain defence complex developed to support mental clarity, focus, and resilience in the short term, while also contributing to long-term cognitive protection with consistent use. [3] [8]


The formula combines ErgoX™ Ergothioneine to protect neurons, Ginkgo biloba 24/6 for focus and memory, and Rhodiola rosea for stress resilience. [3] [8] [11] Together, they sharpen clarity in the short term, while protecting long-term cognitive health. 

How The Brain by For Youth Works

Gingko leaves
Image by wal_172619.

The Brain works through a complementary cognitive support approach that addresses both short-term mental performance and long-term brain protection.


💡ErgoX™ Ergothioneine functions primarily as an antioxidant and a modulator of cellular signaling pathways, particularly the Nrf2 pathway, which plays a crucial role in cellular defense against oxidative stress. This compound, derived from edible mushrooms, has garnered attention for its potential health benefits, including neuroprotection and helps defend the brain against oxidative stress over time, aligning with The Brain’s focus on cognitive protection across ageing. [3] [4]


Ergothioneine, is drawing growing attention in cognitive science for its role in protecting cells from damage and supporting long-term health. [5] Observational studies have linked lower levels of Ergothioneine with cognitive decline and neurodegenerative conditions, while early supplementation research points to potential benefits for cognitive function and markers of neurodegeneration. [8] These effects are thought to be linked to Ergothioneine's ability to reduce neuroinflammation and support mitochondrial function, both of which are critical for maintaining healthy brain cells as we age. [8]


💡Ginkgo biloba extract (24/6 standardised) is a highly standardised ginkgo extract with a clearly defined composition: 24% flavone glycosides and 6% terpene lactones (the two main compounds in Gingko biloba that provides the most benefits to cognitive health). This scientific standardisation makes it more reliable, reproducible, and better suited to modern cognitive health use compared to traditional herbal sources. [8] Gingko operates through multiple mechanisms that contribute to its neuroprotective and cognitive-enhancing effects. This extract plays a crucial role in its efficacy against cognitive decline and other neurological disorders. [8] [9] [10] Generally it supports focus and memory. It has a long history of use in cognitive support, particularly for maintaining mental clarity and performance. [11]


Ginkgo biloba therapeutic applications have expanded globally, primarily in Western medicine since the 1960s, gaining popularity for their neuroprotective and circulatory benefits. [4] However, Gingko has a long history of use, particularly in traditional Chinese medicine, where it has been utilized for over 5,000 years to enhance cognitive function and treat various ailments. [4] [11] Its this deep-rooted history underscores the significance of Ginkgo in both traditional and modern medicinal practices.


💡Rhodiola rosea commonly known as golden root, exhibits a range of pharmacological effects primarily attributed to its adaptogenic properties. It enhances the body's resistance to stress and fatigue through various mechanisms, including modulation of the hypothalamic-pituitary-adrenal (HPA) axis and regulation of stress mediators like cortisol. [9] [10] [11] This herb is recognized for its anti-fatigue, anti-inflammatory effects, making it a versatile therapeutic agent. [12] 


By combining cognitive performance support with ingredients positioned for long-term brain protection, The Brain is designed to support focus and clarity in the short term while contributing to sustained cognitive resilience over time.

Formulation Standards and Scientific Approach


With consistent daily use, users may experience progressive improvements in mental clarity, focus, and resilience under stress over time. The Brain is designed to support reduced mental fatigue, steadier cognitive performance in demanding situations, and long-term protection of cognitive function, rather than acute stimulation.


Users may expect noticeable improvements in focus and clarity within the first one to two weeks, to broader support for memory, cognitive performance, and mental resilience with continued use. Longer-term use, over approximately ten to twelve weeks, supports ongoing neuroprotection and sustained cognitive vitality.

Who is The Brain For?

Happy family
Photo by Ketut Subiyanto.

The Brain is designed for adults who want to support focus, clarity, and mental resilience in daily life, while also taking a long-term approach to brain health and cognitive ageing. It is designed for individuals navigating sustained mental demands, stress, and age-related cognitive changes, and for those looking to invest in ongoing cognitive protection rather than short-term stimulation.


According to For Youth Founder Jeff Duyvesteijn, “Brain health is something people often think about too late. With The Brain, we wanted to take a preventative, long-term approach, supporting everyday cognitive performance while also thinking about how the brain is protected over time. Everything starts with the science and the quality of the formulation.”

The Brain: Product Details


Product Name
The Brain by For Youth
Ingredients per serving
Rhodiola rosea extract 3%, 200mg
Ginkgo biloba extract 24/6, 120mg
ErgoX™ Ergothioneine, 25mg
Serving Size
1 capsule daily
Supply
30 servings, one month
Manufacturing
Made in France, under strict GMP standards
Dietary standards
Vegan-friendly, gluten-free
Quality
Third-party tested, downloadable lab certificates published online

The Brain is exclusively available from For Youth. Ships worldwide, with free shipping in selected regions.

About For Youth


For Youth is a Science-led longevity brand focused on developing clinically relevant supplements that support healthy ageing and performance at the cellular level. Formulated in collaboration with leading academic researchers, the brand prioritises evidence-based ingredients, advanced delivery technologies, and transparent quality standards.


Read more about For Youth and our story here.


For media inquiries, please contact Zoë Gault, Co-Founder of For Youth via zoe[at]foryouth.co.

References

  1. Novotný, J. S., González-Rivas, J. P., Vassilaki, M., Krell-Roesch, J., Geda, Y. E., & Stokin, G. B. (2021). Physiological pattern of cognitive aging. medRxiv. https://doi.org/10.1101/2021.08.04.21261599

  2. Gavelin, H. M., Neely, A. S., Aronsson, I., Josefsson, M., & Andersson, L. (2023). Mental fatigue, cognitive performance and autonomic response following sustained mental activity in clinical burnout. Biological Psychology, 183. https://doi.org/10.1016/j.biopsycho.2023.108661

  3. Guha, A. (2005). Therapeutic Use of Ginkgo Biloba. https://opencommons.uconn.edu/cgi/viewcontent.cgi?article=1019&context=som_articles

  4. Dubey, A. K., Shankar, P. R., Upadhyaya, D., & Deshpande, V. Y. (2004). Ginkgo biloba--an appraisal. Kathmandu University Medical Journal, 2(3), 225–229. https://europepmc.org/article/MED/16400219

  5. Hseu, Y.-C., & Yang, H.-L. (2016). Use of ergothioneine for activating Nrf2 signaling pathway of cell. https://patents.google.com/patent/EP2992882A1/en

  6. Zhang, L., Cheah, I. K., Zajac, I., Brindal, E., & Kakoschke, N. (2025). Ergothioneine for Cognitive Health, Longevity and Healthy Aging: Where Are We Now? Proceedings of the Nutrition Society, 1–40. https://doi.org/10.1017/s0029665125101754

  7. Fernández, I. (2011). Eficacia del extracto estandarizado de Ginkgo biloba como tratamiento preventivo del deterioro cognitivo. Medicina Estética, 28. https://doi.org/10.48158/medicinaestetica.028.02

  8. Mahady, G. B. (2001). Ginkgo Biloba: A Review of Quality, Safety, and Efficacy. Nutrition in Clinical Care, 4(3), 140–147. https://doi.org/10.1046/J.1523-5408.2001.00135.X

  9. Liu, J., & MacLehose, H. G. (2004). Cochrane for CAM providers: evidence for action. Alternative Therapies in Health and Medicine, 10(4), 78–81. http://cam.cochrane.org/sites/cam.cochrane.org/files/uploads/Liu_MacLehose_2004_ATHM_CAM%20Field%20Commentary%20Column%20on%20ginkgo%20for%20cognitive%20impairment.pdf

  10. Deore, A., Kothmire, S., Khade, A. B., & Bhalerao, S. (2025). Efficacy of Standardized Ginkgo biloba Extract in Cognitive Enhancement for Alzheimer’s patients. Research Journal of Pharmacognosy and Phytochemistry, 219–228. https://doi.org/10.52711/0975-4385.2025.00036

  11. Mahady, G. B. (2001). Ginkgo Biloba: A Review of Quality, Safety, and Efficacy. Nutrition in Clinical Care, 4(3), 140–147. https://doi.org/10.1046/J.1523-5408.2001.00135.X

  12. Jurcău, R.-N., Jurcău, I.-M., & Glavan, A. (2024). Rhodiola Rosea, an adaptogen useful in fatigue – from research to practice. 394–399. https://doi.org/10.46727/c.v1.21-22-03-2024.p394-399

  13. Kelly, G. S. (2001). Rhodiola rosea: a possible plant adaptogen. Alternative Medicine Review: A Journal of Clinical Therapeutic, 6(3), 293–302. http://www.anaturalhealingcenter.com/documents/Thorne/articles/RhodiolaRosea.pdf

  14. Stojcheva, E. I., & Quintela, J. C. (2022). The Effectiveness of Rhodiola rosea L. Preparations in Alleviating Various Aspects of Life-Stress Symptoms and Stress-Induced Conditions—Encouraging Clinical Evidence. Molecules, 27(12), 3902. https://doi.org/10.3390/molecules27123902

  15. Bokelmann, J. M. (2022). Rhodiola (Rhodiola rosea) (pp. 535–543). Elsevier eBooks. https://doi.org/10.1016/b978-0-323-84676-9.00065-9" style="text-decoration: none;">https://doi.org/10.1016/b978-0-323-84676-9.00065-9

  16. Joyce Teo. (2022, December 19). S-pore scientists examine whether mushroom compound can help prevent, delay mental decline. The Straits Times .https://www.straitstimes.com/singapore/health/s-pore-scientists-examine-whether-mushroom-compound-can-help-prevent-delay-mental-decline
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