David Beckham Debuts New Wellness Brand ‘IM8’ — Is It Worth the Hype?

David Beckham — football icon, global celebrity, and now wellness entrepreneur — has launched a new supplement brand: IM8 . Developed in collaboration with health tech company Prenetics , IM8 enters the competitive wellness market with bold claims, a 92-ingredient daily powder, and a sleek brand image.

Already available globally with free international shipping, IM8 is positioning itself as a cutting-edge solution for holistic health. But how does it actually stack up — and is it the right fit for those serious about longevity, energy, and mental clarity?

In this article, we’ll break down what IM8 offers, how it compares to similar "all-in-one" products like AG1 , and why brands like For Youth may offer a more effective and science-backed alternative.

Here’s a quick overview of key features and details about David Beckham's brand IM8 and their flagship products:

IM8’s core bundle, The Beckham Stack , includes a cocktail of over a dozen active compounds. This includes high-profile ingredients like:

• L-Tyrosine
• CoQ10
• Magnesium glycinate
• Ashwagandha
• Trans-resveratrol
• Spermidine HCl
• Niacin (as Niacinamide)
• NAD3 - Wasabi Extract (Wasabia japonica), Theacrine, Cuprous niacin

While impressive on paper, the formulation reflects a scattergun approach — cramming as many trending ingredients as possible into one blend. There's little transparency about ingredient synergy, dosing, or whether each component has a meaningful effect.

IM8 and AG1 (formerly Athletic Greens) both take the "everything but the kitchen sink" approach to supplements. These brands aim to deliver a full spectrum of nutrients and bioactives in one convenient serving — a tempting promise for busy professionals or health-conscious individuals who want it all.

However, this approach raises several red flags:

• Nutrient Competition : With 70 to 90+ ingredients, some nutrients compete for absorption, reducing their bioavailability and potentially diminishing benefits.

• Synergy vs. Chaos : Many ingredients in these blends are included without clear evidence of compatibility or synergistic effects. Certain compounds may interfere with each other or create unpredictable outcomes.

• Dosing Ambiguity : Proprietary blends often hide exact ingredient amounts. You don’t know if you’re getting therapeutic doses or just trace quantities for marketing.

• Digestive Load : Large ingredient lists can overwhelm the digestive system, causing bloating, discomfort, or reduced absorption efficiency.

• One-Size-Fits-All : These mega-blends assume everyone needs the same nutrients in the same proportions, ignoring individual needs and goals.

While IM8 and AG1 may appeal to the masses with convenience and star power, they often fall short in terms of precision and efficacy — especially for those who are serious about long-term health optimisation.

At For Youth, we believe in a different philosophy: less is more — when it’s clean, focused, and rooted in science. Our formulations are designed to support longevity, clarity, and energy using ingredients that are:

IM8 is sleek, celebrity-endorsed, and offers a convenient all-in-one product. But under the surface, it suffers from the same pitfalls as AG1 — overcomplicated formulas, questionable synergy, and a lack of true focus. If you’re serious about:

• real results,
• targeted longevity, and
• premium-quality ingredients,

For Youth stands apart. Our science-first, minimalist formulations are engineered for clarity, energy, and ageing well — without the noise.